The shifting world of social media marketing

Social Media Examiner published a report earlier this year on the state of the industry. They cover such topics as:

  • What social platforms marketers will focus on in the future
  • The top social media questions marketers want answered
  • How much time marketers invest
  • The top benefits of social media marketing and how time invested affects results
  • The most common forms of content

In the constantly shifting world of marketing, social media is literally on the fault line. Studies like this one are vital to understanding the constant shift in priorities and importance of these tools to businesses. Well worth the quick read of this summary published on They show that Google+ is on the rise for business use and Facebook is on the decline (especially for B2B marketing).They also predict a growth in the use of podcasting.

We are now 3/4 of the way into 2014. Do you think the research held true? Have you noticed the changes they are predicting when perusing social media this year? Now it is time to start thinking about how the social media industry will change in 2015. Any predictions?

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social media trends of 2014

6 Key Shifts in Thinking About Social Media
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