The shifting world of social media marketing

Social Media Examiner published a report earlier this year on the state of the industry. They cover such topics as:

  • What social platforms marketers will focus on in the future
  • The top social media questions marketers want answered
  • How much time marketers invest
  • The top benefits of social media marketing and how time invested affects results
  • The most common forms of content

In the constantly shifting world of marketing, social media is literally on the fault line. Studies like this one are vital to understanding the constant shift in priorities and importance of these tools to businesses. Well worth the quick read of this summary published on They show that Google+ is on the rise for business use and Facebook is on the decline (especially for B2B marketing).They also predict a growth in the use of podcasting. Continue…

Social Media Command Centers

At Clemson, we call it the Social Media Listening Center, but no matter the name, the technology and goals are similar. The SMLC is used for various reasons in web marketing and development. A company may need to monitor sentiment about their brand online or know when to step in and offer a response to a widely spreading positive or negative story or even follow how competitors are using terms in order to tailor their google adwords campaign.

By scraping all public mentions of particular key words, data can be mined and interpreted in order to get a clear picture of sentiment on the internet. If you haven’t had a chance to visit the Social Media Listening Center, you should. You’ll be blown away by the technology’s capabilities and by how “audible” we really are when we post something online.

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Social Media Command Centers infographic

The Anatomy of the Social Media Command Center – Blog About Infographics and Data Visualization – Cool Infographics has created The Anatomy of the Social Media Command Center so that you can l…

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