Social media infographic: Not all are created equal

Infographics are a great way to visualize facts and statistics, making them much easier to consume and remember. I found this social media infographic useful for businesses considering how best to begin leveraging various social media networks.

Even with near unlimited funding, a business has to make choices about where to spend their marking budget. Not all social networks generate equal return on investment for companies. It is not a simple formula to figure out though because it is highly specific to a business’ target audience and their product.

If your product is wedding photography, you may spend most of your social media marketing effort on sites like Facebook and Pintrest. Whereas if you sell a new app for coders, you’re target audience is likely on Google+ and Github. When aligned with your marketing goals, this social media infographic can help you determine which channel will be the strongest option for your marketing team to focus their attention.

The Infographic contains an overview of SEO, Brand Awareness, Customer Communication and Traffic Generation related to the 2014 Social Media Landscape

#socialmedia #infographic #CMO

social media infographic

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Interesting growth facts about social media sites

Nice round up on the growth of social media sites. I also like that it was pointed out the difference between active users and inactive accounts which in my opinion shouldn’t be used to inflate user numbers.

Reshared post from +Jeff Bullas

5 Insights into the Latest Social Media Facts, Figures and Statistics
http://ow.ly/mEbmf
#socialmedia   #marketing
Social media sites are embedded in our lives. To put that in some perspective it is worthwhile from time to time to see what the social media landscape looks like and review the latest social media facts figures and statistics.
The latest GlobalWebindex Study for 2013 shows that social networks are not all about English speaking media. Large populous countries like China have significant social media platforms that are larger in size than some of the largest well known networks such as Linkedin and Pinterest. These include Sina Weibo, Qzone and Tencent. Continue…