At Clemson, we call it the Social Media Listening Center, but no matter the name, the technology and goals are similar. The SMLC is used for various reasons in web marketing and development. A company may need to monitor sentiment about their brand online or know when to step in and offer a response to a widely spreading positive or negative story or even follow how competitors are using terms in order to tailor their google adwords campaign.
By scraping all public mentions of particular key words, data can be mined and interpreted in order to get a clear picture of sentiment on the internet. If you haven’t had a chance to visit the Social Media Listening Center, you should. You’ll be blown away by the technology’s capabilities and by how “audible” we really are when we post something online.
The Anatomy of the Social Media Command Center – Blog About Infographics and Data Visualization – Cool Infographics
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