Jumping in to Google+ (and getting the most out of it)

google+ red logoI completely understand, getting on Google+ the first time can be a little overwhelming, especially when it is a requirement for a class. But, G+ is not a traditional social media network and can become a great resource for many reasons. One of the most important things to keep in mind is that Google gives some priority in indexing a site that uses it’s network to post. In other words, it can benefit your site’s SEO to become actively engaged in sharing content on Google+.

Below is a huge collection of links for Google+ that can help you whether you are a first time user or an old hat at plussing. There are even more links on the original post, which can be found here-View post on Google+. So explore the resources below and then jump into Google+ to see what you can find!

Reshared post from +Denis Labelle
How To Google And Google Plus
First, Take a Tour of Google+ -> goo.gl/5WTMTP

I. 50 Google+ Tips
50. Create A Killer Hovercard: goo.gl/ifDhJW
49. Sharing to Circles vs. Publicly: goo.gl/1qr0YO
48. Google+ Communities: goo.gl/NC21Ly
47. Share Your G+ Posts on Other SM : goo.gl/QeefiD
46. Report Issues With G+ or Suggest Ideas: goo.gl/FywX2c
45. Create A “Save For Later” Circle: goo.gl/PmBRWf
44. Add A Large Image To Your Post: goo.gl/lVr3yj
43. The Various G+ Keyboard Shortcuts : goo.gl/7BaxMs
42. Share Someone Else’s G+ Post : goo.gl/DYJo3U
41. Create A Mini Blog on G+: goo.gl/zEVIOM
40. Host A Google+ Hangout: goo.gl/2P0n0Q

Continue…

The shifting world of social media marketing

Social Media Examiner published a report earlier this year on the state of the industry. They cover such topics as:

  • What social platforms marketers will focus on in the future
  • The top social media questions marketers want answered
  • How much time marketers invest
  • The top benefits of social media marketing and how time invested affects results
  • The most common forms of content

In the constantly shifting world of marketing, social media is literally on the fault line. Studies like this one are vital to understanding the constant shift in priorities and importance of these tools to businesses. Well worth the quick read of this summary published on entrepreneur.com. They show that Google+ is on the rise for business use and Facebook is on the decline (especially for B2B marketing).They also predict a growth in the use of podcasting. Continue…

Encouraging professional social media use

Professional social media is important to your personal branding

Professional social media is important to your personal branding. Image source: http://www.fusionspark.com/socialmedia-smallbiz/

How we use social media use is a target of criticism by so many people around us. Your mom may critique that weekend party picture you posted for your friends on Facebook. Your advisor may comment on how little you update your LinkedIn account and how important your professional social media persona is to getting your dream job. In many offices, the rules regarding our personal use of social media can feel invasive and overwhelming. Before the days of social media our lives weren’t well… quite so broadly public and therefore only fodder for criticism by the town gossips rather than everyone you know.

From a business or educator’s stand point, I do believe that we need to help guide and encourage professional social media use by employees and students. How a student chooses to use social media now can very likely effect their opportunities to interview at their top pick company in a few years closer to graduation. In fact, the argument could be made that your professional social media use is directly tied to your personal marketing and branding. Continue…

Social media marketing requires statistics

socail media marketingStudying statistics is important, especially when it comes to monitoring the ever-changing world of social media marketing. If a business is not closely monitoring and controlling the effects of their online campaigns, they are really missing an opportunity to focus expenditures and improve return on investment (ROI).

The good news is that social media marketing is incredibly easy to track. That is not to say that it doesn’t take time and expertise to do it well. What I mean is that: the data is there. Every page visit, every click through, every download is recorded and that data is available for analysis. One of the most popular (free) programs is Google Analytics. GA is robust and gives web developers many options to test, tweak, and monitor the success of their websites.

If you don’t believe me, visit the Social Media Listening Center on the campus of Clemson University. I bring students from #GC3400 there every semester and they get to see first hand public tweets from classmates and friends from across campus. The response is often “I had no idea you could see everything like that!” Continue…

Google+ Boosts Executive Careers

Social media is one of the most powerful new tools for CEOs and other executives. It helps you understand customers, markets, and the competition.

It can make you better at what you do.

Few executives use social media, but they should. This is especially true for Google Plus—and I’ll tell you why.
In addition to your company using social media for all the reasons companies do, you should consider personally using social media as an opportunity for advancement and real-time market research.

Each major social network tends to excel at different kinds of interaction:

Facebook gets a lot of attention because it’s not only the biggest social network, it’s also the best place to connect with people you already know. That’s great, but chit-chatting with Aunt Mildred isn’t going to make you better at your profession.

Twitter gets a lot of attention because it’s celebrity-friendly. It’s so easy to toss off a quick factoid, observation or link; and enables users to follow a large number of brands and people. Twitter is fun, but following Justin Bieber isn’t going to alert you to new market opportunities.

Google+ is the best site, however, for talking about ideas: an emphasis that has less mass-market appeal, but more relevance to someone like you who wants to have meaningful discussions about your professional interests. Continue…

Infographic: Battle of the Social Networks

You’ve no doubt heard the old, oft-quoted adage, “men are from Mars, women are from Venus,” used to denote the fact that men and women may not always see completely eye to eye. While this light-hearted statement isn’t taken literally, when it comes to the virtual world of Internet interactions, similar sentiments may be formed surrounding the different ways men and women use social networks. While the majority of adults in the US are plugged into some sort of social network, not all of them are used in equal measure, and not all of them are used by both genders equally. For instance, the average Google+ user spend just three minutes per month on the network, while the average Facebook user will spend 405 minutes per month updating statuses, posting pictures, and checking out others’ profiles. So what can be learned about men and women in the world of the web? As is turns out, men and women tend to dominate very different social media networks. The following infographic takes a look at some of the differences between male and female-dominated social media sites: How many users each one has, as well as how they interact. Continue…

Make your social media marketing plan work for you

Everyone knows how to use social media, but do you know how to make it produce income for you? Now I’m not talking about selling Avon or something, I’m talking about using it to further a brand and increase ROI. How do you attract your customers and then how do you provide them with value and interactions that they want to see on their Facebook, Twitter, YouTube, G+ feeds? Tips and tricks to make your social media marketing plan work for you! Which of these are you using?

Incredible round up of 26 tips by +Debbie Hemley. Which one of these tips stood out for you? – Andrea

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26 Social Media Marketing Tips from the Pros
Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your marketing efforts.

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Social Media Command Centers

At Clemson, we call it the Social Media Listening Center, but no matter the name, the technology and goals are similar. The SMLC is used for various reasons in web marketing and development. A company may need to monitor sentiment about their brand online or know when to step in and offer a response to a widely spreading positive or negative story or even follow how competitors are using terms in order to tailor their google adwords campaign.

By scraping all public mentions of particular key words, data can be mined and interpreted in order to get a clear picture of sentiment on the internet. If you haven’t had a chance to visit the Social Media Listening Center, you should. You’ll be blown away by the technology’s capabilities and by how “audible” we really are when we post something online.

Embedded Link

Social Media Command Centers infographic

The Anatomy of the Social Media Command Center – Blog About Infographics and Data Visualization – Cool Infographics
Beingyourbrand.com has created The Anatomy of the Social Media Command Center so that you can l…

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