Product photography lighting: Don’t forget the shadows!

Both light and shadows work to create perfect product photography lighting

Both light and shadows work to create perfect product photography lighting

We all know that product photography is all about the light, but don’t forget that what makes the light perfect is the inclusion of shadows. In the video tutorial below, Alex Koloskov, walks through the process of first removing the shadows with well place diffusers and then bringing gradients and shadows back onto the image in order to really capture the life and feel of a shiny object in the end photograph.

One of the more difficult things to grasp when you first start working with studio (controlled) lighting is that you can’t have light without shadows. A professor I had in film school called it “painting with light,” a phrase I always loved. In order to paint with light, you are placing light on one plane or part of your subject which in turn creates an opposing shadow on another part of your subject. If you over-light your subject by filling in shadows and adding light on every part of your subject, you end up with flat, boring light with minimal shadows (good for green screen work!). Continue…

How to take Apple’s iconic photos

Ever wonder who takes those iconic photos of Apple products? Curious how it is done? Check out this interview with Peter Belanger. Be sure to watch the stop action video further down the page.

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The illusion of simplicity: photographer Peter Belanger on shooting for Apple
You’ve almost certainly never heard of Peter Belanger, but you’ve definitely seen his photographs. In fact, you may even see his work every day, and it’s likely that you own some of his most…

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Product Photography in the studio

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Product Photography notes

After setting up the stations for product photography in the studio, I enjoyed a moment to capture some of the pieces of jewelry. Especially catching were the shots taken in the soft box. A soft box allows products to be lit with a very diffused even lighting and adding the reflective, lit panel at the bottom of the soft box lights the product from all sides and provides an attractive reflection beneath.

The goal in any product photography is to make the item look as appealing as possible. In some cases that means making it seem bigger than life and removing it from all the distractions of the surroundings. On the beads and the black watch, I love how the products actually seem suspended in a solid white cloud. There are no noticeable lines or distractions from the background- it is all about the piece of jewelry. Continue…