Social media infographic: Not all are created equal

Infographics are a great way to visualize facts and statistics, making them much easier to consume and remember. I found this social media infographic useful for businesses considering how best to begin leveraging various social media networks.

Even with near unlimited funding, a business has to make choices about where to spend their marking budget. Not all social networks generate equal return on investment for companies. It is not a simple formula to figure out though because it is highly specific to a business’ target audience and their product.

If your product is wedding photography, you may spend most of your social media marketing effort on sites like Facebook and Pintrest. Whereas if you sell a new app for coders, you’re target audience is likely on Google+ and Github. When aligned with your marketing goals, this social media infographic can help you determine which channel will be the strongest option for your marketing team to focus their attention.

The Infographic contains an overview of SEO, Brand Awareness, Customer Communication and Traffic Generation related to the 2014 Social Media Landscape

#socialmedia #infographic #CMO

social media infographic

Google+: View post on Google+

 

The shifting world of social media marketing

Social Media Examiner published a report earlier this year on the state of the industry. They cover such topics as:

  • What social platforms marketers will focus on in the future
  • The top social media questions marketers want answered
  • How much time marketers invest
  • The top benefits of social media marketing and how time invested affects results
  • The most common forms of content

In the constantly shifting world of marketing, social media is literally on the fault line. Studies like this one are vital to understanding the constant shift in priorities and importance of these tools to businesses. Well worth the quick read of this summary published on entrepreneur.com. They show that Google+ is on the rise for business use and Facebook is on the decline (especially for B2B marketing).They also predict a growth in the use of podcasting. Continue…

Guerilla marketing gets attention

Guerilla marketing need not be expensive, just incredibly creative

Guerilla marketing need not be expensive, just incredibly creative

We all have heard the story from a friend or family member trying to market their new start-up company- Advertising is too expensive, I can’t get in front of my audience. Well this article challenges that thought process by saying if we think outside the box and come up with something unique, it need not be expensive to be effective at reaching your market. Some may consider these examples gimmicky, but I say that the mere fact that people photograph the advertisements and post them online means that they are effective at grabbing attention.

From the article:

If you don’t know what Guerilla Marketing is, it is a term coined by Jay Conrad Levinson from his 1984 book, “Guerilla Marketing.”  According to good ‘ol Wikipedia, Guerilla Marketing is the following:

“An advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.” Continue…

Social media marketing requires statistics

socail media marketingStudying statistics is important, especially when it comes to monitoring the ever-changing world of social media marketing. If a business is not closely monitoring and controlling the effects of their online campaigns, they are really missing an opportunity to focus expenditures and improve return on investment (ROI).

The good news is that social media marketing is incredibly easy to track. That is not to say that it doesn’t take time and expertise to do it well. What I mean is that: the data is there. Every page visit, every click through, every download is recorded and that data is available for analysis. One of the most popular (free) programs is Google Analytics. GA is robust and gives web developers many options to test, tweak, and monitor the success of their websites.

If you don’t believe me, visit the Social Media Listening Center on the campus of Clemson University. I bring students from #GC3400 there every semester and they get to see first hand public tweets from classmates and friends from across campus. The response is often “I had no idea you could see everything like that!” Continue…

QR code examples that are definitely not boring

Inspiration lacking in your QR code usage and design? There are some amazing examples on this link about how people are using QR codes to create visually interesting, interactive encounters with their customers. In some cases the uses become more art than function, but maybe that isn’t true since they do still provide functionality. Either way, they are way, way more interesting to look at and therefore more likely to attract my attention if I see them on a product or around town.

Boring QR codes be gone!

Boring QR codes be gone!

Continue…

The pitfalls of big data

As you may know, I love a good way of tying sports into examples and in this case, Steve Hirdt examines how sports can be related to big data. Makes for an interesting way to explore the pitfalls of big data and about remembering that all data can really give us is a best guess scenario, we have to use our brains to get all the surrounding facts from there.

When college officials talk about using “Big Data” to improve higher education—the focus of a SUNY conference here this week—they often draw an analogy to Moneyball. The movie recounts how Billy Beane, the Oakland A’s general manager, revived his ailing baseball team by analyzing data in new ways.

So what might sports teach higher education about data mining? In academe the stakes are higher than in baseball, but progress toward making good use of data has been uneven. Nonetheless, colleges are busy mining students’ data trails to build software that does things like suggest what mathematics problems they should work on or even what classes they should take. Continue…

Interesting growth facts about social media sites

Nice round up on the growth of social media sites. I also like that it was pointed out the difference between active users and inactive accounts which in my opinion shouldn’t be used to inflate user numbers.

Reshared post from +Jeff Bullas

5 Insights into the Latest Social Media Facts, Figures and Statistics
http://ow.ly/mEbmf
#socialmedia   #marketing
Social media sites are embedded in our lives. To put that in some perspective it is worthwhile from time to time to see what the social media landscape looks like and review the latest social media facts figures and statistics.
The latest GlobalWebindex Study for 2013 shows that social networks are not all about English speaking media. Large populous countries like China have significant social media platforms that are larger in size than some of the largest well known networks such as Linkedin and Pinterest. These include Sina Weibo, Qzone and Tencent. Continue…

What is Your Calling Card? Create a Sleek Vertical Business Card in InDesign

Create a unique business card in indesign

There are plenty of ways to impress and make introductions online, but business cards are still very important, and regardless of whatever nascent technology lies ahead, a compelling, tangible business card will always play a key role in attracting new clients. A unique and appealing business card design can help you stand out from the crowd and demonstrate your value and talents in real, tangible terms. One way to make your business card intriguing and different is designing a vertical business card instead of the usual, expected horizontal equivalent. Continue…