Guerilla marketing gets attention

Guerilla marketing need not be expensive, just incredibly creative

Guerilla marketing need not be expensive, just incredibly creative

We all have heard the story from a friend or family member trying to market their new start-up company- Advertising is too expensive, I can’t get in front of my audience. Well this article challenges that thought process by saying if we think outside the box and come up with something unique, it need not be expensive to be effective at reaching your market. Some may consider these examples gimmicky, but I say that the mere fact that people photograph the advertisements and post them online means that they are effective at grabbing attention.

From the article:

If you don’t know what Guerilla Marketing is, it is a term coined by Jay Conrad Levinson from his 1984 book, “Guerilla Marketing.”  According to good ‘ol Wikipedia, Guerilla Marketing is the following:

“An advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.” Continue…

Photoshop tutorial #GC3400

AdobeTV creates a wonderful collection of Photoshop tutorials for beginners and experts alike that cover all the different software found in Adobe Creative Cloud and used for your courses in ClemsonGC. This particular photoshop tutorial is one I ran across based on a recent student’s question on how to masking images into text. I hope that you find the information useful for your current and future Photoshop projects #GC3400.

Reshared post from +Adobe Photoshop

There are many ways to show a photograph within type or graphics. In this tutorial, Julieanne Kost uses groups and clipping masks:

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Infographic explaining manual photography settings

Digital Photography School posts great content for beginning and advanced photographers throughout the year. On this infographic, three key lessons are visualized to help make sense of the manual photography settings on your new DSLR camera. By exploring depth of field, focal length, and shutter speed, the poster helps beginning students wrap their brain around these key settings of manual photography and how they affect your final image.

Very useful chart for #gc3400

Embedded Link

3 Key Lessons in Photography For Beginners – Digital Photography School
There’s so much to learn when it comes to photography but at the heart of it there are some key lessons to get your head around. Here are 3 lessons for new photographers which have been visualised in a handy cheat sheet.. Source: Digital Camera World Learn More About These Key Lessons in Photography Shutter …

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#GC3400 is tagged as one of Clemson’s most unique classes

Social media marketing requires statistics

socail media marketingStudying statistics is important, especially when it comes to monitoring the ever-changing world of social media marketing. If a business is not closely monitoring and controlling the effects of their online campaigns, they are really missing an opportunity to focus expenditures and improve return on investment (ROI).

The good news is that social media marketing is incredibly easy to track. That is not to say that it doesn’t take time and expertise to do it well. What I mean is that: the data is there. Every page visit, every click through, every download is recorded and that data is available for analysis. One of the most popular (free) programs is Google Analytics. GA is robust and gives web developers many options to test, tweak, and monitor the success of their websites.

If you don’t believe me, visit the Social Media Listening Center on the campus of Clemson University. I bring students from #GC3400 there every semester and they get to see first hand public tweets from classmates and friends from across campus. The response is often “I had no idea you could see everything like that!” Continue…

GC3400 spending the day with a drone

This summer, the GC3400 class at Clemson University Department of Graphic Communications had a unique opportunity to add arial footage to their class videos. But I am getting ahead of myself in this story! After spring registration, most students have their summer schedules planned. I received an interesting email from Caleb Prather, a Graphic Communications sophomore, asking if there might be an opportunity to explore drone photography in GC3400 during the summer session. He had done a lot of research and even found a few potential videographers that could come speak to our class about the process of capturing arial video using a drone helicopter.

 @ClemsonGC #gc3400  shooting footage for their videos with the assistance of Aaron Richard, drone photographer and videographer out of Asheville, NC.

@ClemsonGC #gc3400 shooting footage for their videos with the assistance of Aaron Richard, drone photographer and videographer out of Asheville, NC. Click on image to see more photographs from the shoot.

Continue…