Love-hate relationship with typography

love-hate typography

We all have days where we have a love-hate relationship with typography and choosing the best font.

Although there are no rules (see rule #5 in the article) when it comes to choosing the right font family for your website or printed design, there are still some typography rules, right? Looking through a font website such as google.com/fonts, typekit.com, or dafont.com can be overwhelming even if you consider yourself a typography addict, but this article is factual and can really help you sort out which font will best serve your layout, whether it is your newest website or a logo design. I especially love how the article simplifies font choices and compares it to looking through your closet.

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“What Font Should I Use?”: Five Principles for Choosing and Using Typefaces – Smashing Magazine
For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I’ve developed in the course of using and teaching typography.

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Typography is not just pretty fonts

Web typography is not just pretty fonts

Web typography is not just pretty fonts

A student found passed this article along to me and I think it is a fantastic article dealing with typography on the web. For years web designers were stuck with minimal choices for fonts in order to ensure display compatibility for many end users. Then along came font squirrel and google fonts and now web designers can rejoice in the freedom of their non-web designer counterparts!

But this article hits on some really important points that should be considered by all designers including both print and web. We can’t just fall in love with a font and use it under any circumstances. Typography is an art and as such, thought and deep consideration should be involved when choosing the best font for a specific job.

Simply put, typography is the art and technique of arranging type. It encompasses every possible element that can affect web design, including choice of typeface, color palette, line length, point size, layout, and design integration.”

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Logo Designs for Inspiration

Collection of the best logo designs of 2012.

Collection of the best logo designs of 2012.

Designing your company logo, colors, and fonts can be one of the most important branding choices a company makes. This list by Awwwards includes some of the more creative logo designs and fonts I’ve seen in a long time. Using fonts to show what a company provides a customer a quick and creative glance at what a company is all about. So the question is what is your logo design and/or font saying about you?

Achieving a well designed logo requires really hard work and being up to date with the latest trends in design. It’s probably the best way of establishing brand identity, making an impact on customers and ensuring that they’ll remember your site and come back for a second visit. Most logos communicate ideas, for instance the kind of quality services a company can provide for its customers.

Today we’ve gathered 99 creative logo designs for your inspiration, hope you find them useful.

See all the logos here: 99 Creative Logo Designs for Inspiration.