The accessibility and cost (FREE!) of posting to YouTube has spawned both the worst and the best as far as video ad are concerned. In some cases, such as the Dollar Shave Club, this has enabled small startup companies to launch onto the national business scene and garner success that traditionally would cost small businesses hundreds of thousands of dollars. In other cases this means that we have seen some really terrible sales pitch videos made with little thought towards their audience’s expectations. I think the following video is an outstanding example of a creative approach to introducing a product to the market in a way that attracts customers and gets them intrigued to purchase. Take a peek for yourself and let me know what you think of Hadfield’s promotional video.
Commander Hadfield’s son made a lovely video ad for his dad’s book… It is awesome!
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Reshared post from +Ken Kaminesky