Interaction design and web animations

Animation timing and interaction design

Animation timing and interaction design

Have you ever thought about what makes a particular app great? You know, something about the design just feels right?

All of the design decisions- from fonts to colors to graphics to motion effects- on an app or website work together to create a consistent feeling in users. Sometimes the combined effect is positive and we love to shop, visit, play at a particular site and other times it just feels wrong and we are not likely to purchase or visit that site again.

According to this article, Guidelines for Animation Timing, a lot of our perception of great design comes from what happens in the in between states, which is called interaction design. Think of hovering, clicking, motion animations- those sorts of things. Some examples of interaction design is how the page turns when we are reading a Kindle book or how an app reacts when we click on an internal link. Continue…