Social media infographic: Not all are created equal

Infographics are a great way to visualize facts and statistics, making them much easier to consume and remember. I found this social media infographic useful for businesses considering how best to begin leveraging various social media networks.

Even with near unlimited funding, a business has to make choices about where to spend their marking budget. Not all social networks generate equal return on investment for companies. It is not a simple formula to figure out though because it is highly specific to a business’ target audience and their product.

If your product is wedding photography, you may spend most of your social media marketing effort on sites like Facebook and Pintrest. Whereas if you sell a new app for coders, you’re target audience is likely on Google+ and Github. When aligned with your marketing goals, this social media infographic can help you determine which channel will be the strongest option for your marketing team to focus their attention.

The Infographic contains an overview of SEO, Brand Awareness, Customer Communication and Traffic Generation related to the 2014 Social Media Landscape

#socialmedia #infographic #CMO

social media infographic

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Guerilla marketing gets attention

Guerilla marketing need not be expensive, just incredibly creative

Guerilla marketing need not be expensive, just incredibly creative

We all have heard the story from a friend or family member trying to market their new start-up company- Advertising is too expensive, I can’t get in front of my audience. Well this article challenges that thought process by saying if we think outside the box and come up with something unique, it need not be expensive to be effective at reaching your market. Some may consider these examples gimmicky, but I say that the mere fact that people photograph the advertisements and post them online means that they are effective at grabbing attention.

From the article:

If you don’t know what Guerilla Marketing is, it is a term coined by Jay Conrad Levinson from his 1984 book, “Guerilla Marketing.”  According to good ‘ol Wikipedia, Guerilla Marketing is the following:

“An advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.” Continue…

QR code examples that are definitely not boring

Inspiration lacking in your QR code usage and design? There are some amazing examples on this link about how people are using QR codes to create visually interesting, interactive encounters with their customers. In some cases the uses become more art than function, but maybe that isn’t true since they do still provide functionality. Either way, they are way, way more interesting to look at and therefore more likely to attract my attention if I see them on a product or around town.

Boring QR codes be gone!

Boring QR codes be gone!

Continue…

Credibility and believable marketing: 9 elements that help

This article brings up a good point about credibility and believable marketing. Even if you know your product is the very best thing since sliced bread, how can you expect your potential customers to believe you? Did they hear about your product from a friend (probably the most trustworthy and perhaps the hardest endorsement to get)? Or are they having to take your word, as the advertiser’s, as true?

Lance Armstrong cheated. Manti Te’o didn’t have a girlfriend. Heck, a Subway footlong isn’t even 12 inches long. Face it — we live in a fairly uncredible age.

Which is, of course, a major challenge for marketers trying to communicate the value of their products.

That’s why, in the MECLABS Value Proposition Development online course, Flint McGlaughlin, Managing Director, MECLABS, teaches about the importance of communicating with credibility.

After all, you can create an extremely appealing and exclusive value proposition. But, if no one believes it, it is essentially worthless.

“If your value statements are not believable, then you have nothing more than an ‘As Seen on TV’ gimmick product,” said Adam Lapp, Associate Director of Optimization and Strategy, MECLABS. “They may work, but you don’t really know until you try. And usually they don’t.”

So, how do you overcome skeptical consumers?

“For your words to be believable, you need to be transparent, specific, and show some proof you are telling the truth,” Adam says.

Let’s look at some proof you can provide …

#1. Testimonials

These can come customers or industry experts, but having people who do not have any skin in the game and will not profit from your product or service talking about how good it is helps your entire offer become much more believable.

#2. Case studies

Richer than a testimonial, this deep dive shows exactly how others have benefited from your product.

#3. Press

Media reports are also a credibility indicator, and are more powerful the more prestigious the news organization is.

#4. Social media

The Web 2.0 of testimonials, they have the benefit of happening in an unsolicited fashion, making them even more believable. Just be careful how you display them. If you’re simply allowing a stream of social media, an overwhelming amount of negative comments could hurt you.

#5. Negative comments

That doesn’t mean you don’t want any negative comments at all. If you are naturally and credibly showing customer feedback, some people won’t like your product. Some people don’t like everything. Even if nine out of 10 dentists recommend Super Spiffy Dental Floss, there’s always that “10th dentist” who doesn’t like it …

Some people complain about your product for legitimate reasons. And then, for others, their favorite team lost the playoffs, they got into an argument with their wife, and then they see your offer and just rip into your product for no good reason.

Either way, treat them transparently and honestly, and you will help improve your company’s credibility in your customers’ eyes.

#6. Reviews

Give your customers a clear way to express what they like about your products (and, per above, what they do not). Not only does this show the value of products from your customers’ peers, but it can help you identify and fix or pull defective products, further increasing your credibility.

Continue to the other elements of credibility in advertising here: Credibility: 9 elements that help make your marketing claims more believable | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas.

‘Generation Y’ Leads the Way on Smartphones

Who uses smartphones the most?

According to May research from Forrester, younger consumers old enough to have a bit more cash on hand are leading the way on smartphones. The research firm found that Generation Y, which it defined as consumers between the ages of 24 to 32, led the US in smartphone and mobile adoption. Nearly all Generation Y consumers owned a mobile phone of some kind and 72% owned smartphones. Nationwide 93% of Americans owned mobile phones, but just 50% owned smartphones, Forrester found.

And these younger consumers aren’t shying away from more expensive mobile devices. Generation Y is the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple. LG, the third most popular mobile phone manufacturer, was particularly favored by older users, but was less popular with Generation Y than with any other age cohort.

Read full article here: ‘Generation Y’ Leads the Way on Smartphones – eMarketer.

5 Things to Avoid when Branding

As students, branding is something that constantly thought about both in relation to selling ourselves as Graphic Communication majors and when thinking of companies logos and branding packages.

FedEx logo uses negative space to illustrate the company's services in a positive way.

In the article below written by Tara Horner for Design Festival, she explores what elements don’t work in branding and why. And she has some really good points. Make sure you get to the bottom of the article for some serious giggles.

Have you ever found yourself in a brand design project that has taken on a life of its own and you’re just along for the ride? Well I have, and it can be a frustrating experience, especially if your clients or colleagues are passing on obvious opportunities for improvement and overlooking significant mistakes.

In some cases, the client has an old logo that they just want me to “clean up” or “update” — this is rarely as effective as building a completely new brand, and ironically, it’s often harder. In other cases, you have so many hands in the pot and so many ideas rushing around that it’s impossible to get any kind of consensus — this tends to end up with hodge-podge design work that stitches everyone’s different ideas together into a “frankenbrand” monstrosity.

Regardless of how you end up in these overwhelming situations, there are a couple of ways that you can present your concerns in a rational, logical way that business people can understand. I’ve found that it helps to both visually illustrate their mistakes as well as articulate exactly what’s wrong from a business perspective. So, here are some classic issues that I’ve seen crop up consistently in branding and logo design, as well as my methods for leading the client toward a more focused, effective brand.

Continue reading full article here:

5 Shapes, Symbols, and Concepts to Avoid in Your Brand – DesignFestival.

Photoshopping Ads – Ethics

Reshared post from +Erica Walker

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US watchdog bans photoshopping in cosmetics ads | ExtremeTech
In an interesting move that should finally bring the United States’ fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) — the advert…

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Most effective landing page elements

Reshared post from +Erica Walker

What elements should be considered for the most effective possible landing page? Nice list to consider.

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The Anatomy of an Effective Landing Page – DesignFestival
There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online …

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