Social media marketing requires statistics

socail media marketingStudying statistics is important, especially when it comes to monitoring the ever-changing world of social media marketing. If a business is not closely monitoring and controlling the effects of their online campaigns, they are really missing an opportunity to focus expenditures and improve return on investment (ROI).

The good news is that social media marketing is incredibly easy to track. That is not to say that it doesn’t take time and expertise to do it well. What I mean is that: the data is there. Every page visit, every click through, every download is recorded and that data is available for analysis. One of the most popular (free) programs is Google Analytics. GA is robust and gives web developers many options to test, tweak, and monitor the success of their websites.

If you don’t believe me, visit the Social Media Listening Center on the campus of Clemson University. I bring students from #GC3400 there every semester and they get to see first hand public tweets from classmates and friends from across campus. The response is often “I had no idea you could see everything like that!”

Social business is not all about numbers. Thus, we turn to the numbers in order to read between the lines and recognize patterns in behavior and trends for 2014 and beyond. Social media has thankfully matured well past the level of hype, “something everybody does for no reason” or a passing phase – it has become an organic part of our life.

The average Internet user spends around two hours a day on social media – yet we hardly spend an hour each day on eating. However social media shouldn’t be seen as mundane or a chore for your company. The channel is an opportunity in itself – by leveraging the many and ever increasing possibilities for using social media effectively you can generate value and even profitability. Not convinced? Then take a look at the infographic we built for you below.

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“Social Business Trends 2014” – CeBIT Infographic – Das CeBIT-Blog
We turn to the numbers to read between the lines and recognize patterns in behavior and social media trends for 2014 and beyond.

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