Social media infographic: Not all are created equal
Infographics are a great way to visualize facts and statistics, making them much easier to consume and remember. I found this social media infographic useful for businesses considering how best to begin leveraging various social media networks.
Even with near unlimited funding, a business has to make choices about where to spend their marking budget. Not all social networks generate equal return on investment for companies. It is not a simple formula to figure out though because it is highly specific to a business’ target audience and their product.
If your product is wedding photography, you may spend most of your social media marketing effort on sites like Facebook and Pintrest. Whereas if you sell a new app for coders, you’re target audience is likely on Google+ and Github. When aligned with your marketing goals, this social media infographic can help you determine which channel will be the strongest option for your marketing team to focus their attention.
The Infographic contains an overview of SEO, Brand Awareness, Customer Communication and Traffic Generation related to the 2014 Social Media Landscape
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