Infographic: successful tool for viral marketing

I am a visual person and I love an infographic (remember?). Really the perfect combo since they allow me to visualize the data. By creating an infographic, you get to take otherwise boring stats and make them visually memorable. Remember those old school bar graphs and pie graphs… no more. Data visualization has a new face and that allows it to be graphically interesting and perfect for viral sharing!

What other factors make an infographic successful? Originally it was just a tool for link baiting (getting other sites to repost your content and link back to your site adding legitimacy for your SEO). This article points to three main touch points for successful design.

Make it relevant to your audience, not to you

To be relevant, no matter in what context, implies to be correct. Nothing can be more destructive to an infographic than lack of accuracy. Dedicate enough time to research and instead of trying to mold the facts to an initial question or point of view, let the stories emerge from the data exploration process. Aim for that unique story everyone else missed. Concentrate on having a strong data-based story, in opposition of creating ‘lists of facts.’

Make it easy to the brain, not the eye

The ‘visual impact’ of an infographic it’s key in the Internet marketing business, a concept that has led to the premise that aesthetics means more to the general audience than the content itself. So, to create ‘awesome infographics’, graphic designers (most of them without any experience in visual journalism) run to vector illustrations, start playing with typography and colors, textures and even photos, adding elements that can fill up  the space of those widely adopted ‘tower’ formats that the client demanded.

Make it as an investment in branding, not sales

This third point is sort of a consequence of the previous ones. To create a ‘Cool Infographic’ you’ll have to make an investment in research, find the right balance between form and function and still have the proper connections to see it featured in major websites. Most of times, you’ll need to outsource these tasks.

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Tiago Veloso – What Makes an Infographic Cool?
Guest post by Tiago Veloso
The ‘infographic explosion’ in the Internet began…

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