Homepage Optimization- is your site worth testing?

Can a few well thought out changes increase your home page conversion rate? It’s time to test your homepage optimization and see what causes performance changes. Marketing Experiments does a detailed write-up on how this company makes a few changes to their website and in return sees a 400% higher conversion rate.

We only have a split second to grab a visitors attention so the question is: What makes each person decide to stay and read more? Colors, images, layout, words, typography all play a roll in the initial impression. How can we, as designers, make the best choices for our company website to capitalize on these seemingly tiny design decisions?

Embedded Link

Homepage optimization

Homepage Optimization: Further test ideas for a page that converts 4 times higher | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Live optimization sessions help marketers bridge the gap between customer theory and application. But even after a big lift, the testing (and learning) must continue. Read further to learn more about …

Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.