Homepage Optimization- is your site worth testing?
Can a few well thought out changes increase your home page conversion rate? It’s time to test your homepage optimization and see what causes performance changes. Marketing Experiments does a detailed write-up on how this company makes a few changes to their website and in return sees a 400% higher conversion rate.
We only have a split second to grab a visitors attention so the question is: What makes each person decide to stay and read more? Colors, images, layout, words, typography all play a roll in the initial impression. How can we, as designers, make the best choices for our company website to capitalize on these seemingly tiny design decisions?
Homepage Optimization: Further test ideas for a page that converts 4 times higher | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Live optimization sessions help marketers bridge the gap between customer theory and application. But even after a big lift, the testing (and learning) must continue. Read further to learn more about …
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