History of NFL logo development
A client asks: Do you provide logo development? So you think sure, you can bust out a super logo proposal in a few hours, right? What if the client already has a current logo they want to include in the concept. Is it harder to start from scratch or continue to create fresh iterations of a current brand? I think the argument can be made that re-developing a logo could be more difficult. The challenge of creating something that stays fresh without losing the original branding investment. Questions that should be explored are: How far should you change? How often?
I think these questions are especially relevant when it comes to huge brands and logo development. What if all the sudden Coca-cola dropped their font or added a circle reminiscent of pepsi’s logo. Immediately their logo becomes unrecognizable and brand damaging. I’m not saying that a large overhaul can’t or shouldn’t be done on a company logo, just that branding and consistency must be carefully considered.
This infographic shows NFL logo development over time, a great example of seriously engrained branding. If you watch football at all, you recognize the teams by their logos and colors and often times by as little as their chosen fonts. Do you think they all improve with each iteration?
Football is extremely popular in the United States. People pick sides and cheer on their teams …
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