Guerilla marketing gets attention

Guerilla marketing need not be expensive, just incredibly creative

Guerilla marketing need not be expensive, just incredibly creative

We all have heard the story from a friend or family member trying to market their new start-up company- Advertising is too expensive, I can’t get in front of my audience. Well this article challenges that thought process by saying if we think outside the box and come up with something unique, it need not be expensive to be effective at reaching your market. Some may consider these examples gimmicky, but I say that the mere fact that people photograph the advertisements and post them online means that they are effective at grabbing attention.

From the article:

If you don’t know what Guerilla Marketing is, it is a term coined by Jay Conrad Levinson from his 1984 book, “Guerilla Marketing.”  According to good ‘ol Wikipedia, Guerilla Marketing is the following:

“An advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.”

My definition is a little different…

“A marketing communications tactic that uses groundbreaking and innovative messaging in the form of eye-catching visuals that aim to catch consumers off-guard with unusual methods.”

Enjoy this great article on Guerilla marketing posted by a #GC3400  student. Love the examples in the article!

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Guerilla Marketing, Oh How I Love Thee! | Lion’s ROAR Marketing
Out of all the marketing tactics out there, Guerilla Marketing is by far my favorite. For those of you who don’t know Guerilla Marketing is, it is a term c

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