Google+ Boosts Executive Careers

Social media is one of the most powerful new tools for CEOs and other executives. It helps you understand customers, markets, and the competition.

It can make you better at what you do.

Few executives use social media, but they should. This is especially true for Google Plus—and I’ll tell you why.
In addition to your company using social media for all the reasons companies do, you should consider personally using social media as an opportunity for advancement and real-time market research.

Each major social network tends to excel at different kinds of interaction:

Facebook gets a lot of attention because it’s not only the biggest social network, it’s also the best place to connect with people you already know. That’s great, but chit-chatting with Aunt Mildred isn’t going to make you better at your profession.

Twitter gets a lot of attention because it’s celebrity-friendly. It’s so easy to toss off a quick factoid, observation or link; and enables users to follow a large number of brands and people. Twitter is fun, but following Justin Bieber isn’t going to alert you to new market opportunities.

Google+ is the best site, however, for talking about ideas: an emphasis that has less mass-market appeal, but more relevance to someone like you who wants to have meaningful discussions about your professional interests.

Social Media For Execs? Really, Mike?
True social networking isn’t what those “social media experts” do. Real social networking is when you personally start and seek out conversations about your areas of interest, then engage with others about those topics in order to gain knowledge, understanding and influence.

I’m going to tell you exactly how to get started with a method of engagement that works well only on Google+, and will tap you directly into every conversation on Google+ related to your business (or interests).

How To Do Google+ ‘Persistent Engagement’
When people first approach Google+, they can be overwhelmed either by the amount of content they see (or the lack of content, depending on where they look). Your own profile has nothing at first. The “What’s Hot” list looks massive but largely irrelevant.

But these first superficial views mask a deep ocean of professional content and conversation that exists inside Google+.

The way to look at Google+ is that it’s all about search (which makes sense, since this is Google we’re talking about). Your own profile, your circles, the What’s Hot: All of these streams are search results, except Google has done the search query for you.

Read full article here: NetAppVoice: Google Plus Boosts Executive Careers (Here’s How) – Forbes.