Although there are no rules (see rule #5 in the article) when it comes to choosing the right font family for your website or printed design, there are still some typography rules, right? Looking through a font website such as google.com/fonts, typekit.com, or dafont.com can be overwhelming even if you consider yourself a typography addict, but this article is factual and can really help you sort out which font will best serve your layout, whether it is your newest website or a logo design. I especially love how the article simplifies font choices and compares it to looking through your closet.
“What Font Should I Use?”: Five Principles for Choosing and Using Typefaces – Smashing Magazine
For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I’ve developed in the course of using and teaching typography.
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