Typography is not just pretty fonts

Web typography is not just pretty fonts

Web typography is not just pretty fonts

A student found passed this article along to me and I think it is a fantastic article dealing with typography on the web. For years web designers were stuck with minimal choices for fonts in order to ensure display compatibility for many end users. Then along came font squirrel and google fonts and now web designers can rejoice in the freedom of their non-web designer counterparts!

But this article hits on some really important points that should be considered by all designers including both print and web. We can’t just fall in love with a font and use it under any circumstances. Typography is an art and as such, thought and deep consideration should be involved when choosing the best font for a specific job.

Simply put, typography is the art and technique of arranging type. It encompasses every possible element that can affect web design, including choice of typeface, color palette, line length, point size, layout, and design integration.”

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@ClemsonGC, are you tired of explaining color?

Couldn’t resist reposting this infographic on #color. As many GC majors before have complained, sometimes it is just really difficult to explain what we do and why we do it and this is definitely true when discussing color. My son was 4 when I was in the GC program and he came home from elementary school one day and told me that they were teaching the wrong colors in class. Growing up hearing “GC speak” he was familiar with additive and subtractive colors and how they work to create the spectrum.

color infographic

Enjoy this infographic explaining color from a designer and printer’s perspective

Well, if you have ever gotten odd looks in the grocery store as you look at packaging to see if they printed in process or spot or ever had a hard time explaining the difference between the two and when you should use one over the other, this infographic is the perfect tool for you! Continue…

Amazing photo library that can be used by designers

photo library found at morgueFile

One option available in the photo library found at morgueFile

Have you ever needed a stock photo-quality image for your design project or website mockup? The ethical use of materials such as content and photographs found on the web is a hot topic of discussion with graphic designers and if it is a topic you don’t give much thought to, you probably should. One option is to look through the photo library found on MorgueFile for free photos. You are allowed to copy, distribute, transmit the work and to adapt the work. Attribution is not required. You are prohibited from using this work in a stand alone manner.

Wondering why it is called Morgue File? According to their website: Continue…

Website design elements that have impact

Well conceptualized infographic on the elements of website design that increase ROI. It’s definitely no surprise that sharing leads to more eyeballs on your site, but what design elements keep those viewers there long enough to produce sales? Click infographic to see original post and full infographic.

Earlier in the summer at the Front End Design Conference #frontendconf, the idea was presented that some of these impact elements are dead, specifically giant billboard rotators at the top of your site. I think that a better way to have put that would have been to say all of these mentioned elements from rotators to badges to hot spots to call-to-actions all should be dead. By that I mean if there are any elements on your site at all that are there “just cause they are neat and you are capable of coding them,” they should be removed. All rotators aren’t dead, only those with no purpose related to the site.

Be purposeful when designing, whether for the web or for any medium. No design elements have impact if they aren’t purpose driven.#ourwebsitesucks

Elements of webdesign that increase time spent on the site will lead to increased ROI

Elements of webdesign that increase time spent on the site will lead to increased ROI. Which do you think work best?

History of NFL logo development

A client asks: Do you provide logo development? So you think sure, you can bust out a super logo proposal in a few hours, right? What if the client already has a current logo they want to include in the concept. Is it harder to start from scratch or continue to create fresh iterations of a current brand? I think the argument can be made that re-developing a logo could be more difficult. The challenge of creating something that stays fresh without losing the original branding investment. Questions that should be explored are: How far should you change? How often?

I think these questions are especially relevant when it comes to huge brands and logo development. What if all the sudden Coca-cola dropped their font or added a circle reminiscent of pepsi’s logo. Immediately their logo becomes unrecognizable and brand damaging. I’m not saying that a large overhaul can’t or shouldn’t be done on a company logo, just that branding and consistency must be carefully considered.

This infographic shows NFL logo development over time, a great example of seriously engrained branding. If you watch football at all, you recognize the teams by their logos and colors and often times by as little as their chosen fonts. Do you think they all improve with each iteration?

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The History of NFL Logo Designs – Blog About Infographics and Data Visualization – Cool Infographics

Football is extremely popular in the United States. People pick sides and cheer on their teams …

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Infographic: successful tool for viral marketing

I am a visual person and I love an infographic (remember?). Really the perfect combo since they allow me to visualize the data. By creating an infographic, you get to take otherwise boring stats and make them visually memorable. Remember those old school bar graphs and pie graphs… no more. Data visualization has a new face and that allows it to be graphically interesting and perfect for viral sharing!

What other factors make an infographic successful? Originally it was just a tool for link baiting (getting other sites to repost your content and link back to your site adding legitimacy for your SEO). This article points to three main touch points for successful design.

Make it relevant to your audience, not to you

To be relevant, no matter in what context, implies to be correct. Nothing can be more destructive to an infographic than lack of accuracy. Dedicate enough time to research and instead of trying to mold the facts to an initial question or point of view, let the stories emerge from the data exploration process. Aim for that unique story everyone else missed. Concentrate on having a strong data-based story, in opposition of creating ‘lists of facts.’ Continue…

What is Your Calling Card? Create a Sleek Vertical Business Card in InDesign

Create a unique business card in indesign

There are plenty of ways to impress and make introductions online, but business cards are still very important, and regardless of whatever nascent technology lies ahead, a compelling, tangible business card will always play a key role in attracting new clients. A unique and appealing business card design can help you stand out from the crowd and demonstrate your value and talents in real, tangible terms. One way to make your business card intriguing and different is designing a vertical business card instead of the usual, expected horizontal equivalent. Continue…