Infographic: Battle of the Social Networks

You’ve no doubt heard the old, oft-quoted adage, “men are from Mars, women are from Venus,” used to denote the fact that men and women may not always see completely eye to eye. While this light-hearted statement isn’t taken literally, when it comes to the virtual world of Internet interactions, similar sentiments may be formed surrounding the different ways men and women use social networks. While the majority of adults in the US are plugged into some sort of social network, not all of them are used in equal measure, and not all of them are used by both genders equally. For instance, the average Google+ user spend just three minutes per month on the network, while the average Facebook user will spend 405 minutes per month updating statuses, posting pictures, and checking out others’ profiles. So what can be learned about men and women in the world of the web? As is turns out, men and women tend to dominate very different social media networks. The following infographic takes a look at some of the differences between male and female-dominated social media sites: How many users each one has, as well as how they interact. Continue…

How to take Apple’s iconic photos

Ever wonder who takes those iconic photos of Apple products? Curious how it is done? Check out this interview with Peter Belanger. Be sure to watch the stop action video further down the page.

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The illusion of simplicity: photographer Peter Belanger on shooting for Apple
You’ve almost certainly never heard of Peter Belanger, but you’ve definitely seen his photographs. In fact, you may even see his work every day, and it’s likely that you own some of his most…

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Website design elements that have impact

Well conceptualized infographic on the elements of website design that increase ROI. It’s definitely no surprise that sharing leads to more eyeballs on your site, but what design elements keep those viewers there long enough to produce sales? Click infographic to see original post and full infographic.

Earlier in the summer at the Front End Design Conference #frontendconf, the idea was presented that some of these impact elements are dead, specifically giant billboard rotators at the top of your site. I think that a better way to have put that would have been to say all of these mentioned elements from rotators to badges to hot spots to call-to-actions all should be dead. By that I mean if there are any elements on your site at all that are there “just cause they are neat and you are capable of coding them,” they should be removed. All rotators aren’t dead, only those with no purpose related to the site.

Be purposeful when designing, whether for the web or for any medium. No design elements have impact if they aren’t purpose driven.#ourwebsitesucks

Elements of webdesign that increase time spent on the site will lead to increased ROI

Elements of webdesign that increase time spent on the site will lead to increased ROI. Which do you think work best?

History of NFL logo development

A client asks: Do you provide logo development? So you think sure, you can bust out a super logo proposal in a few hours, right? What if the client already has a current logo they want to include in the concept. Is it harder to start from scratch or continue to create fresh iterations of a current brand? I think the argument can be made that re-developing a logo could be more difficult. The challenge of creating something that stays fresh without losing the original branding investment. Questions that should be explored are: How far should you change? How often?

I think these questions are especially relevant when it comes to huge brands and logo development. What if all the sudden Coca-cola dropped their font or added a circle reminiscent of pepsi’s logo. Immediately their logo becomes unrecognizable and brand damaging. I’m not saying that a large overhaul can’t or shouldn’t be done on a company logo, just that branding and consistency must be carefully considered.

This infographic shows NFL logo development over time, a great example of seriously engrained branding. If you watch football at all, you recognize the teams by their logos and colors and often times by as little as their chosen fonts. Do you think they all improve with each iteration?

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The History of NFL Logo Designs – Blog About Infographics and Data Visualization – Cool Infographics

Football is extremely popular in the United States. People pick sides and cheer on their teams …

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Infographic: successful tool for viral marketing

I am a visual person and I love an infographic (remember?). Really the perfect combo since they allow me to visualize the data. By creating an infographic, you get to take otherwise boring stats and make them visually memorable. Remember those old school bar graphs and pie graphs… no more. Data visualization has a new face and that allows it to be graphically interesting and perfect for viral sharing!

What other factors make an infographic successful? Originally it was just a tool for link baiting (getting other sites to repost your content and link back to your site adding legitimacy for your SEO). This article points to three main touch points for successful design.

Make it relevant to your audience, not to you

To be relevant, no matter in what context, implies to be correct. Nothing can be more destructive to an infographic than lack of accuracy. Dedicate enough time to research and instead of trying to mold the facts to an initial question or point of view, let the stories emerge from the data exploration process. Aim for that unique story everyone else missed. Concentrate on having a strong data-based story, in opposition of creating ‘lists of facts.’ Continue…

Make your social media marketing plan work for you

Everyone knows how to use social media, but do you know how to make it produce income for you? Now I’m not talking about selling Avon or something, I’m talking about using it to further a brand and increase ROI. How do you attract your customers and then how do you provide them with value and interactions that they want to see on their Facebook, Twitter, YouTube, G+ feeds? Tips and tricks to make your social media marketing plan work for you! Which of these are you using?

Incredible round up of 26 tips by +Debbie Hemley. Which one of these tips stood out for you? – Andrea

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26 Social Media Marketing Tips from the Pros
Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your marketing efforts.

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What is Your Calling Card? Create a Sleek Vertical Business Card in InDesign

Create a unique business card in indesign

There are plenty of ways to impress and make introductions online, but business cards are still very important, and regardless of whatever nascent technology lies ahead, a compelling, tangible business card will always play a key role in attracting new clients. A unique and appealing business card design can help you stand out from the crowd and demonstrate your value and talents in real, tangible terms. One way to make your business card intriguing and different is designing a vertical business card instead of the usual, expected horizontal equivalent. Continue…

Social Media Command Centers

At Clemson, we call it the Social Media Listening Center, but no matter the name, the technology and goals are similar. The SMLC is used for various reasons in web marketing and development. A company may need to monitor sentiment about their brand online or know when to step in and offer a response to a widely spreading positive or negative story or even follow how competitors are using terms in order to tailor their google adwords campaign.

By scraping all public mentions of particular key words, data can be mined and interpreted in order to get a clear picture of sentiment on the internet. If you haven’t had a chance to visit the Social Media Listening Center, you should. You’ll be blown away by the technology’s capabilities and by how “audible” we really are when we post something online.

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Social Media Command Centers infographic

The Anatomy of the Social Media Command Center – Blog About Infographics and Data Visualization – Cool Infographics has created The Anatomy of the Social Media Command Center so that you can l…

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