One of the more difficult studio portrait edits in Photoshop to do well is smoothing out flyaway hairs on your model. These are any out-of-place hair that detracts from the clean polished look of your model. This video from the Photoshop Training Channel is a great resource for fixing flyaway hairs on your studio portraits. Should be a good resource for GC3400 as you wrap up your studio portrait assignments this week!
Infographics are a great way to visualize facts and statistics, making them much easier to consume and remember. I found this social media infographic useful for businesses considering how best to begin leveraging various social media networks.
Even with near unlimited funding, a business has to make choices about where to spend their marking budget. Not all social networks generate equal return on investment for companies. It is not a simple formula to figure out though because it is highly specific to a business’ target audience and their product.
If your product is wedding photography, you may spend most of your social media marketing effort on sites like Facebook and Pintrest. Whereas if you sell a new app for coders, you’re target audience is likely on Google+ and Github. When aligned with your marketing goals, this social media infographic can help you determine which channel will be the strongest option for your marketing team to focus their attention.
The Infographic contains an overview of SEO, Brand Awareness, Customer Communication and Traffic Generation related to the 2014 Social Media Landscape
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Social Media Examiner published a report earlier this year on the state of the industry. They cover such topics as:
- What social platforms marketers will focus on in the future
- The top social media questions marketers want answered
- How much time marketers invest
- The top benefits of social media marketing and how time invested affects results
- The most common forms of content
In the constantly shifting world of marketing, social media is literally on the fault line. Studies like this one are vital to understanding the constant shift in priorities and importance of these tools to businesses. Well worth the quick read of this summary published on entrepreneur.com. They show that Google+ is on the rise for business use and Facebook is on the decline (especially for B2B marketing).They also predict a growth in the use of podcasting. Continue…
We all have heard the story from a friend or family member trying to market their new start-up company- Advertising is too expensive, I can’t get in front of my audience. Well this article challenges that thought process by saying if we think outside the box and come up with something unique, it need not be expensive to be effective at reaching your market. Some may consider these examples gimmicky, but I say that the mere fact that people photograph the advertisements and post them online means that they are effective at grabbing attention.
From the article:
If you don’t know what Guerilla Marketing is, it is a term coined by Jay Conrad Levinson from his 1984 book, “Guerilla Marketing.” According to good ‘ol Wikipedia, Guerilla Marketing is the following:
“An advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.” Continue…
Studying statistics is important, especially when it comes to monitoring the ever-changing world of social media marketing. If a business is not closely monitoring and controlling the effects of their online campaigns, they are really missing an opportunity to focus expenditures and improve return on investment (ROI).
The good news is that social media marketing is incredibly easy to track. That is not to say that it doesn’t take time and expertise to do it well. What I mean is that: the data is there. Every page visit, every click through, every download is recorded and that data is available for analysis. One of the most popular (free) programs is Google Analytics. GA is robust and gives web developers many options to test, tweak, and monitor the success of their websites.
If you don’t believe me, visit the Social Media Listening Center on the campus of Clemson University. I bring students from #GC3400 there every semester and they get to see first hand public tweets from classmates and friends from across campus. The response is often “I had no idea you could see everything like that!” Continue…
The accessibility and cost (FREE!) of posting to YouTube has spawned both the worst and the best as far as video ad are concerned. In some cases, such as the Dollar Shave Club, this has enabled small startup companies to launch onto the national business scene and garner success that traditionally would cost small businesses hundreds of thousands of dollars. In other cases this means that we have seen some really terrible sales pitch videos made with little thought towards their audience’s expectations. I think the following video is an outstanding example of a creative approach to introducing a product to the market in a way that attracts customers and gets them intrigued to purchase. Take a peek for yourself and let me know what you think of Hadfield’s promotional video.
Commander Hadfield’s son made a lovely video ad for his dad’s book… It is awesome!
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Inspiration lacking in your QR code usage and design? There are some amazing examples on this link about how people are using QR codes to create visually interesting, interactive encounters with their customers. In some cases the uses become more art than function, but maybe that isn’t true since they do still provide functionality. Either way, they are way, way more interesting to look at and therefore more likely to attract my attention if I see them on a product or around town.
We’re all fascinated by the idea of a hidden message, everything from decoding what an artist meant to why a particular font was chosen. Each of these decisions are made with a specific reason, a specific message in mind that we hope to convey to our audience. But imagine, as a designer, being given this opportunity: being asked to create an ad that displayed an important message that only some people could discern. In this case an ad that looked one way to adults, but contained a secret message exclusively for children.
Abuse is an entirely different topic for a different day, but what if you could help someone without putting them at further risk? What if you could offer them resources and a means for changing their circumstances without the adult being any the wiser. Fascinating design challenge and one I know I would jump at the opportunity. A chance to make a difference and a chance to bury hidden messages in our work that can, and hopefully will be found.
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A revolutionary anti-abuse ad with a hidden message only children can see.
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