@ClemsonGC, are you tired of explaining color?

Couldn’t resist reposting this infographic on #color. As many GC majors before have complained, sometimes it is just really difficult to explain what we do and why we do it and this is definitely true when discussing color. My son was 4 when I was in the GC program and he came home from elementary school one day and told me that they were teaching the wrong colors in class. Growing up hearing “GC speak” he was familiar with additive and subtractive colors and how they work to create the spectrum.

color infographic

Enjoy this infographic explaining color from a designer and printer’s perspective

Well, if you have ever gotten odd looks in the grocery store as you look at packaging to see if they printed in process or spot or ever had a hard time explaining the difference between the two and when you should use one over the other, this infographic is the perfect tool for you!

To keep your logo and other imagery looking bright and vivid, there are three basic color profiles with which you should become familiarized. What works for your web page will not necessarily work for printed postcards. Choosing the right color profile is the essential first step in creating a beautiful image.

The CMYK Color Profile

CMYK is used for printing and features four colors: cyan, magenta, yellow, and black. If you have ever replaced the ink in a standard printer, you are probably somewhat familiar with the CMYK color profile already. You can create a stunning array of different hues with these four distinct inks. Together, they create a deep, rich black.

CMYK is the profile used for virtually any printed product, from posters to business cards. However, there are several techniques for printing with CMYK colors, as you will see above.

The RGB Color Profile

If you are creating images for use on a lit screen, you will use the RGB color profile. This uses red, green, and blue to create various colors. Digital screens — like those utilized by computers, tablets, and televisions — use these three colors in various combinations to create all the breathtaking pictures you have seen on TV or the Internet. Mixed together, these three basic colors create pure, bright white.

If you are designing an app, website, digital magazine, or television commercial, you must use an RGB color profile. This ensures that the image looks exactly how you want it to. Using a CMYK image on a digital screen could give you some unexpected results that make your logo seem a bit off.

Pantone Colors

The Pantone Matching System is a type of color profile that you can use to match colors perfectly. Pantone color matching only works with spot printing for printed materials, so you cannot use an exact Pantone color for digital projects. However, specifying a Pantone color for a logo or other familiar image that you will use often can help you ensure consistency in large and important print runs.

Pantone is not the only spot color system available. You can also work with TOYO, ANPA, DIC, or several others. However, Pantone is the industry standard in most markets. The Pantone Corporation introduced the Pantone Matching System in 1963, and it has been a frontrunner for color matching ever since.

Embedded Link

Color Profiles & Printing – Explained – The Logo Company
Explaining in simple terms the differences between RGB and CMYK color and Spot Color systems and Process Printing compared with Digital Print.

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